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Background
Background
Newell Brands is a multinational corporation headquartered in the United States. They are primarily known for being in the consumer goods space, encompassing well-known brands such as: Yankee Candle, Coleman, GracoBaby, Sharpie, Rubbermaid, and many other home brands.
Newell Brands is a multinational corporation headquartered in the United States. They are primarily known for being in the consumer goods space, encompassing well-known brands such as: Yankee Candle, Coleman, GracoBaby, Sharpie, Rubbermaid, and many other home brands.
Timeline
Timeline
October 2023 - January 2024 (Slated for testing)
October 2023 - January 2024 (Slated for testing)
Intro
The "Goal" design process is a strategic and goal-oriented approach, commencing with a thorough analysis of objectives and target outcomes. Innovation is key in the ideation phase, where solutions are envisioned and iteratively refined. These concepts are brought to life in the design and development stage, emphasizing both visual appeal and functional effectiveness. Rigorous testing ensures alignment with initial goals and optimal user engagement.
Year
2023
2023
Services
BRANDING / DESIGN
BRANDING / DESIGN
Client
Newell Brands
Newell Brands
Team Composition
Team Composition
1 UX Designer, 1 UX Researcher, 1 Product Manager, 1 Brand Rep
4 UX Designers, 2 UX Researchers, 2 Product Managers
Intro
The "Goal" design process is a strategic and goal-oriented approach, commencing with a thorough analysis of objectives and target outcomes. Innovation is key in the ideation phase, where solutions are envisioned and iteratively refined. These concepts are brought to life in the design and development stage, emphasizing both visual appeal and functional effectiveness. Rigorous testing ensures alignment with initial goals and optimal user engagement.
Year
2023
2023
Services
BRANDING / DESIGN
BRANDING / DESIGN
Client
Newell Brands
Newell Brands
Analyzing User Concerns
As a member of the ecommerce team, my role centered on refining user account dashboards to better suit customers' daily shopping needs. Utilizing insights from monthly customer feedback interviews and user data, we were able to identify some key aspects that were missing from the current dashboard experience.
Visibility of order history, as well as personal information, and rewards data.
Ability to navigate to other parts of the dashboard without having to redirect to the main dashboard
Intro
The "Goal" design process is a strategic and goal-oriented approach, commencing with a thorough analysis of objectives and target outcomes. Innovation is key in the ideation phase, where solutions are envisioned and iteratively refined. These concepts are brought to life in the design and development stage, emphasizing both visual appeal and functional effectiveness. Rigorous testing ensures alignment with initial goals and optimal user engagement.
Year
2023
Services
BRANDING / DESIGN
Client
Newell Brands
Tackling the monster that is multi-brand
Tackling the monster that is multi-brand
Dealing with multiple brands posed the greatest challenge, requiring a dashboard that balanced content integration and adherence to brand guidelines. To address this, I hosted lightning and ideation demos to ensure seamless user experiences and alignment across all brands, making sure each stakeholder's concerns were met, and that all brands were in agreeance on design direction.
Dealing with multiple brands posed the greatest challenge, requiring a dashboard that balanced content integration and adherence to brand guidelines. To address this, I hosted lightning and ideation demos to ensure seamless user experiences and alignment across all brands, making sure each stakeholder's concerns were met, and that all brands were in agreeance on design direction.
Analyzing User Concerns
As a member of the ecommerce team, my role centered on refining user account dashboards to better suit customers' daily shopping needs. Utilizing insights from monthly customer feedback interviews and user data, we were able to identify some key aspects that were missing from the current dashboard experience.
One of the many lightning demos and feedback boards!
One of the many lightning demos and feedback boards!
Intro
The "Goal" design process is a strategic and goal-oriented approach, commencing with a thorough analysis of objectives and target outcomes. Innovation is key in the ideation phase, where solutions are envisioned and iteratively refined. These concepts are brought to life in the design and development stage, emphasizing both visual appeal and functional effectiveness. Rigorous testing ensures alignment with initial goals and optimal user engagement.
Year
2023
Services
BRANDING / DESIGN
Client
Newell Brands
Compiling insights into actionable design
Compiling insights into actionable design
Through analyzing current industry practices, and gathering insights from both brand stakeholders and users, I was able to iterate on potential solutions. These designs had the primary objectives of providing better navigation through dashboard features, as well as increasing information visibility.
Through analyzing current industry practices, and gathering insights from both brand stakeholders and users, I was able to iterate on potential solutions. These designs had the primary objectives of providing better navigation through dashboard features, as well as increasing information visibility.
Inclusion of left rail navigation across all dashboard and auxiliary pages
Inclusion of left rail navigation across all dashboard and auxiliary pages
Editable display of user information (Addresses, Billing, Rewards Status)
Editable display of user information (Addresses, Billing, Rewards Status)
Live order history as well as product suggestion carousels on zero-states
Live order history as well as product suggestion carousels on zero-states
Early design iterations. Utilizing existing design system, as well as suggested additions.
Early design iterations. Utilizing existing design system, as well as suggested additions.
Intro
The "Goal" design process is a strategic and goal-oriented approach, commencing with a thorough analysis of objectives and target outcomes. Innovation is key in the ideation phase, where solutions are envisioned and iteratively refined. These concepts are brought to life in the design and development stage, emphasizing both visual appeal and functional effectiveness. Rigorous testing ensures alignment with initial goals and optimal user engagement.
Year
2023
2023
Services
BRANDING / DESIGN
BRANDING / DESIGN
Client
Newell Brands
Newell Brands
Narrowing designs through testing
Narrowing designs through testing
With the help of our dedicated research team, we were able to conduct over 30 user tests across both mobile and web devices to determine our designs success, as well as any pitfalls that may have gone unnoticed. (Live Site AB testing TBD).
With the help of our dedicated research team, we were able to conduct over 30 user tests across both mobile and web devices to determine our designs success, as well as any pitfalls that may have gone unnoticed. (Live Site AB testing TBD).
Broader insights pulled from usertesting.com - a user testing platform
Broader insights pulled from usertesting.com - a user testing platform
Intro
The "Goal" design process is a strategic and goal-oriented approach, commencing with a thorough analysis of objectives and target outcomes. Innovation is key in the ideation phase, where solutions are envisioned and iteratively refined. These concepts are brought to life in the design and development stage, emphasizing both visual appeal and functional effectiveness. Rigorous testing ensures alignment with initial goals and optimal user engagement.
Year
2023
2023
Services
BRANDING / DESIGN
BRANDING / DESIGN
Client
Newell Brands
Newell Brands
Intro
The "Goal" design process is a strategic and goal-oriented approach, commencing with a thorough analysis of objectives and target outcomes. Innovation is key in the ideation phase, where solutions are envisioned and iteratively refined. These concepts are brought to life in the design and development stage, emphasizing both visual appeal and functional effectiveness. Rigorous testing ensures alignment with initial goals and optimal user engagement.
Year
2023
Services
BRANDING / DESIGN
Client
Newell Brands
Reviewing designs with stakeholders and management
Reviewing designs with stakeholders and management
During the final stages of the design process we took part in stakeholder reviews where we presented large ticket designs to Newell's stakeholders, management, and development to ensure our designs were compliant with brand guidelines as well as to address any remaining feedback.
During the final stages of the design process we took part in stakeholder reviews where we presented large ticket designs to Newell's stakeholders, management, and development to ensure our designs were compliant with brand guidelines as well as to address any remaining feedback.
Prototype that was presented nearing final delivery
Prototype that was presented nearing final delivery
Intro
The "Goal" design process is a strategic and goal-oriented approach, commencing with a thorough analysis of objectives and target outcomes. Innovation is key in the ideation phase, where solutions are envisioned and iteratively refined. These concepts are brought to life in the design and development stage, emphasizing both visual appeal and functional effectiveness. Rigorous testing ensures alignment with initial goals and optimal user engagement.
Year
2023
2023
Services
BRANDING / DESIGN
BRANDING / DESIGN
Client
Newell Brands
Newell Brands
Intro
The "Goal" design process is a strategic and goal-oriented approach, commencing with a thorough analysis of objectives and target outcomes. Innovation is key in the ideation phase, where solutions are envisioned and iteratively refined. These concepts are brought to life in the design and development stage, emphasizing both visual appeal and functional effectiveness. Rigorous testing ensures alignment with initial goals and optimal user engagement.
Year
2023
Services
BRANDING / DESIGN
Client
Newell Brands
Intro
The "Goal" design process is a strategic and goal-oriented approach, commencing with a thorough analysis of objectives and target outcomes. Innovation is key in the ideation phase, where solutions are envisioned and iteratively refined. These concepts are brought to life in the design and development stage, emphasizing both visual appeal and functional effectiveness. Rigorous testing ensures alignment with initial goals and optimal user engagement.
Year
2023
Services
BRANDING / DESIGN
Client
Newell Brands
Preparing for final delivery
Preparing for final delivery
The final delivery phase, while bittersweet nearing the end of the journey, involved close collaboration with both the digital marketing and development teams. Together, we integrated graphic and backend elements to create a functional dashboard, ready for use by millions of users.
The final delivery phase, while bittersweet nearing the end of the journey, involved close collaboration with both the digital marketing and development teams. Together, we integrated graphic and backend elements to create a functional dashboard, ready for use by millions of users.
Preparing for handoff by viewport
Preparing for handoff by viewport
Intro
The "Goal" design process is a strategic and goal-oriented approach, commencing with a thorough analysis of objectives and target outcomes. Innovation is key in the ideation phase, where solutions are envisioned and iteratively refined. These concepts are brought to life in the design and development stage, emphasizing both visual appeal and functional effectiveness. Rigorous testing ensures alignment with initial goals and optimal user engagement.
Year
2023
2023
Services
BRANDING / DESIGN
BRANDING / DESIGN
Client
Newell Brands
Newell Brands
Kudos to everyone on the team! 👏
Kudos to everyone on the team! 👏
The entire process that continued over the course of 6+ months stressed the importance of collaboration and adaptability. Working closely with various teams, I gained insights into balancing user needs, brand guidelines, and technical requirements. This experience emphasized the significance of communication and flexibility in achieving successful outcomes in complex projects.
It was truly enlightening to collaborate with brands that I know and personally enjoy. Being part of the team creating experiences for customers like myself was an incredibly rewarding opportunity.
The entire process that continued over the course of 6+ months stressed the importance of collaboration and adaptability. Working closely with various teams, I gained insights into balancing user needs, brand guidelines, and technical requirements. This experience emphasized the significance of communication and flexibility in achieving successful outcomes in complex projects.
It was truly enlightening to collaborate with brands that I know and personally enjoy. Being part of the team creating experiences for customers like myself was an incredibly rewarding opportunity.
Newell's 2023 Ecommerce team! - The hottest sauces in the pantry
Newell's 2023 Ecommerce team! - The hottest sauces in the pantry
"Jerick was an expectational addition to our UX Team here at Newell. Jerick demonstrated strong knowledge and capability for Prototyping, working with various business stakeholders and partners, to drive really strong, high-fidelity end-state design work.
Not only a great practitioner, Jerick is more importantly a great overall human. Jerick would be a great addition to any design and/or UX team!" - Ben Good Senior UX Manager @Newell
"Jerick was an expectational addition to our UX Team here at Newell. Jerick demonstrated strong knowledge and capability for Prototyping, working with various business stakeholders and partners, to drive really strong, high-fidelity end-state design work.
Not only a great practitioner, Jerick is more importantly a great overall human. Jerick would be a great addition to any design and/or UX team!" - Ben Good Senior UX Manager @Newell
"Jerick was an expectational addition to our UX Team here at Newell. Jerick demonstrated strong knowledge and capability for Prototyping, working with various business stakeholders and partners, to drive really strong, high-fidelity end-state design work.
Not only a great practitioner, Jerick is more importantly a great overall human. He would be a great addition to any design and/or UX team!" - Ben Good Senior UX Manager @NewellBrands
Intro
The "Goal" design process is a strategic and goal-oriented approach, commencing with a thorough analysis of objectives and target outcomes. Innovation is key in the ideation phase, where solutions are envisioned and iteratively refined. These concepts are brought to life in the design and development stage, emphasizing both visual appeal and functional effectiveness. Rigorous testing ensures alignment with initial goals and optimal user engagement.
Year
2023
Services
BRANDING / DESIGN
Client
Newell Brands
…And thank you for checking this project out!
This was just a taste of the process, and I'd love to chat more about it - feel free to reach out or if you'd like to see my other projects, click one of the 🪄 magic cards below!
…And thank you for checking this project out!
This was just a taste of the process, and I'd love to chat more about it - feel free to reach out or if you'd like to see my other projects, click one of the 🪄 magic cards below!
…And thank you for checking this project out!
This was just a taste of the process, and I'd love to chat more about it - feel free to reach out or if you'd like to see my other projects, click one of the 🪄 magic cards below!
Intro
The "Goal" design process is a strategic and goal-oriented approach, commencing with a thorough analysis of objectives and target outcomes. Innovation is key in the ideation phase, where solutions are envisioned and iteratively refined. These concepts are brought to life in the design and development stage, emphasizing both visual appeal and functional effectiveness. Rigorous testing ensures alignment with initial goals and optimal user engagement.
Year
2023
Services
BRANDING / DESIGN
Client
Newell Brands
Visibility of order history, as well as personal information, and rewards data.
Ability to navigate to other parts of the dashboard without having to redirect to the main dashboard
Tackling the monster that is multi-brand
Dealing with multiple brands posed the greatest challenge, requiring a dashboard that balanced content integration and adherence to brand guidelines. To address this, I arranged lightning and ideation demos to ensure seamless user experiences and alignment across all brands, making sure each stakeholder's concerns were met, and that all brands were in agreeance on design direction.
Intro
The "Goal" design process is a strategic and goal-oriented approach, commencing with a thorough analysis of objectives and target outcomes. Innovation is key in the ideation phase, where solutions are envisioned and iteratively refined. These concepts are brought to life in the design and development stage, emphasizing both visual appeal and functional effectiveness. Rigorous testing ensures alignment with initial goals and optimal user engagement.
Year
2023
Services
BRANDING / DESIGN
Client
Newell Brands
Intro
The "Goal" design process is a strategic and goal-oriented approach, commencing with a thorough analysis of objectives and target outcomes. Innovation is key in the ideation phase, where solutions are envisioned and iteratively refined. These concepts are brought to life in the design and development stage, emphasizing both visual appeal and functional effectiveness. Rigorous testing ensures alignment with initial goals and optimal user engagement.
Year
2023
Services
BRANDING / DESIGN
Client
Newell Brands
Intro
The "Goal" design process is a strategic and goal-oriented approach, commencing with a thorough analysis of objectives and target outcomes. Innovation is key in the ideation phase, where solutions are envisioned and iteratively refined. These concepts are brought to life in the design and development stage, emphasizing both visual appeal and functional effectiveness. Rigorous testing ensures alignment with initial goals and optimal user engagement.
Year
2023
Services
BRANDING / DESIGN
Client
Newell Brands
© 2024, Jerick Guimalan
Analyzing User Concerns
As a member of the ecommerce team, my role centered on refining user account dashboards to better suit customers' daily shopping needs. Utilizing insights from monthly customer feedback interviews and user data, we were able to identify some key aspects that were missing from the current dashboard experience.
© 2024, Jerick Guimalan
© 2024, Jerick Guimalan
