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Background

Background

GracoBaby is a subsidiary of Newell Brands, a producer of a wide range of baby products, including strollers, car seats, high chairs, playards, swings, and other essential items for infants and toddlers.

Timeline

Timeline

October 2023 - January 2024 (Slated for testing in 2024)

October 2023 - January 2024 (Slated for testing in 2024)

Intro

The "Goal" design process is a strategic and goal-oriented approach, commencing with a thorough analysis of objectives and target outcomes. Innovation is key in the ideation phase, where solutions are envisioned and iteratively refined. These concepts are brought to life in the design and development stage, emphasizing both visual appeal and functional effectiveness. Rigorous testing ensures alignment with initial goals and optimal user engagement.

Year

2023

2023

Services

BRANDING / DESIGN

BRANDING / DESIGN

Client

Newell Brands

Newell Brands

Team Composition

Team Composition

1 UX Designer, 1 UX Researcher, 1 Product Manager

4 UX Designers, 2 UX Researchers, 2 Product Managers

Intro

The "Goal" design process is a strategic and goal-oriented approach, commencing with a thorough analysis of objectives and target outcomes. Innovation is key in the ideation phase, where solutions are envisioned and iteratively refined. These concepts are brought to life in the design and development stage, emphasizing both visual appeal and functional effectiveness. Rigorous testing ensures alignment with initial goals and optimal user engagement.

Year

2023

2023

Services

BRANDING / DESIGN

BRANDING / DESIGN

Client

Newell Brands

Newell Brands

What are we solving for?

How can we make searching on our website efficient, ensuring users easily find what they're looking for and are inspired to explore more, ultimately boosting engagement and increasing conversion rates?

Hearing from our users

Initially we started with data-insights pulled from a research study conducted by Newell. Many of

Analyzing User Concerns

As a member of the ecommerce team, my role centered on refining user account dashboards to better suit customers' daily shopping needs. Utilizing insights from monthly customer feedback interviews and user data, we were able to identify some key aspects that were missing from the current dashboard experience.

One of the many lightning demos and feedback boards!

One of the many lightning demos and feedback boards!

Intro

The "Goal" design process is a strategic and goal-oriented approach, commencing with a thorough analysis of objectives and target outcomes. Innovation is key in the ideation phase, where solutions are envisioned and iteratively refined. These concepts are brought to life in the design and development stage, emphasizing both visual appeal and functional effectiveness. Rigorous testing ensures alignment with initial goals and optimal user engagement.

Year

2023

Services

BRANDING / DESIGN

Client

Newell Brands

Compiling insights into actionable design

Compiling insights into actionable design

Through analyzing current industry practices, and gathering insights from both brand stakeholders and users, I was able to iterate on potential solutions. These designs had the primary objectives of providing better navigation through dashboard features, as well as increasing information visibility.

Through analyzing current industry practices, and gathering insights from both brand stakeholders and users, I was able to iterate on potential solutions. These designs had the primary objectives of providing better navigation through dashboard features, as well as increasing information visibility.

Inclusion of left rail navigation across all dashboard and auxiliary pages

Inclusion of left rail navigation across all dashboard and auxiliary pages

Editable display of user information (Addresses, Billing, Rewards Status)

Editable display of user information (Addresses, Billing, Rewards Status)

Live order history as well as product suggestion carousels on zero-states

Live order history as well as product suggestion carousels on zero-states

Early design iterations. Utilizing existing design system, as well as suggested additions.

Early design iterations. Utilizing existing design system, as well as suggested additions.

Intro

The "Goal" design process is a strategic and goal-oriented approach, commencing with a thorough analysis of objectives and target outcomes. Innovation is key in the ideation phase, where solutions are envisioned and iteratively refined. These concepts are brought to life in the design and development stage, emphasizing both visual appeal and functional effectiveness. Rigorous testing ensures alignment with initial goals and optimal user engagement.

Year

2023

2023

Services

BRANDING / DESIGN

BRANDING / DESIGN

Client

Newell Brands

Newell Brands

Narrowing designs through testing

Narrowing designs through testing

With the help of our dedicated research team, we were able to conduct over 30 user tests across both mobile and web devices to determine our designs success, as well as any pitfalls that may have gone unnoticed. (Live Site AB testing TBD).

With the help of our dedicated research team, we were able to conduct over 30 user tests across both mobile and web devices to determine our designs success, as well as any pitfalls that may have gone unnoticed. (Live Site AB testing TBD).

Broader insights pulled from usertesting.com - a user testing platform

Broader insights pulled from usertesting.com - a user testing platform

Intro

The "Goal" design process is a strategic and goal-oriented approach, commencing with a thorough analysis of objectives and target outcomes. Innovation is key in the ideation phase, where solutions are envisioned and iteratively refined. These concepts are brought to life in the design and development stage, emphasizing both visual appeal and functional effectiveness. Rigorous testing ensures alignment with initial goals and optimal user engagement.

Year

2023

2023

Services

BRANDING / DESIGN

BRANDING / DESIGN

Client

Newell Brands

Newell Brands

Intro

The "Goal" design process is a strategic and goal-oriented approach, commencing with a thorough analysis of objectives and target outcomes. Innovation is key in the ideation phase, where solutions are envisioned and iteratively refined. These concepts are brought to life in the design and development stage, emphasizing both visual appeal and functional effectiveness. Rigorous testing ensures alignment with initial goals and optimal user engagement.

Year

2023

Services

BRANDING / DESIGN

Client

Newell Brands

Reviewing designs with stakeholders and management

Reviewing designs with stakeholders and management

During the final stages of the design process we took part in stakeholder reviews where we presented large ticket designs to Newell's stakeholders, management, and development to ensure our designs were compliant with brand guidelines as well as to address any remaining feedback.

During the final stages of the design process we took part in stakeholder reviews where we presented large ticket designs to Newell's stakeholders, management, and development to ensure our designs were compliant with brand guidelines as well as to address any remaining feedback.

Prototype that was presented nearing final delivery

Prototype that was presented nearing final delivery

Intro

The "Goal" design process is a strategic and goal-oriented approach, commencing with a thorough analysis of objectives and target outcomes. Innovation is key in the ideation phase, where solutions are envisioned and iteratively refined. These concepts are brought to life in the design and development stage, emphasizing both visual appeal and functional effectiveness. Rigorous testing ensures alignment with initial goals and optimal user engagement.

Year

2023

2023

Services

BRANDING / DESIGN

BRANDING / DESIGN

Client

Newell Brands

Newell Brands

Intro

The "Goal" design process is a strategic and goal-oriented approach, commencing with a thorough analysis of objectives and target outcomes. Innovation is key in the ideation phase, where solutions are envisioned and iteratively refined. These concepts are brought to life in the design and development stage, emphasizing both visual appeal and functional effectiveness. Rigorous testing ensures alignment with initial goals and optimal user engagement.

Year

2023

Services

BRANDING / DESIGN

Client

Newell Brands

Intro

The "Goal" design process is a strategic and goal-oriented approach, commencing with a thorough analysis of objectives and target outcomes. Innovation is key in the ideation phase, where solutions are envisioned and iteratively refined. These concepts are brought to life in the design and development stage, emphasizing both visual appeal and functional effectiveness. Rigorous testing ensures alignment with initial goals and optimal user engagement.

Year

2023

Services

BRANDING / DESIGN

Client

Newell Brands

Preparing for final delivery

Preparing for final delivery

The final delivery phase, while bittersweet nearing the end of the journey, involved close collaboration with both the digital marketing and development teams. Together, we integrated graphic and backend elements to create a functional dashboard, ready for use by millions of users.

The final delivery phase, while bittersweet nearing the end of the journey, involved close collaboration with both the digital marketing and development teams. Together, we integrated graphic and backend elements to create a functional dashboard, ready for use by millions of users.

Preparing for handoff by viewport

Preparing for handoff by viewport

Intro

The "Goal" design process is a strategic and goal-oriented approach, commencing with a thorough analysis of objectives and target outcomes. Innovation is key in the ideation phase, where solutions are envisioned and iteratively refined. These concepts are brought to life in the design and development stage, emphasizing both visual appeal and functional effectiveness. Rigorous testing ensures alignment with initial goals and optimal user engagement.

Year

2023

2023

Services

BRANDING / DESIGN

BRANDING / DESIGN

Client

Newell Brands

Newell Brands

Kudos to everyone on the team! 👏

Kudos to everyone on the team! 👏

The entire process that continued over the course of 6+ months stressed the importance of collaboration and adaptability. Working closely with various teams, I gained insights into balancing user needs, brand guidelines, and technical requirements. This experience emphasized the significance of communication and flexibility in achieving successful outcomes in complex projects.


It was truly enlightening to collaborate with brands that I know and personally enjoy. Being part of the team creating experiences for customers like myself was an incredibly rewarding opportunity.

The entire process that continued over the course of 6+ months stressed the importance of collaboration and adaptability. Working closely with various teams, I gained insights into balancing user needs, brand guidelines, and technical requirements. This experience emphasized the significance of communication and flexibility in achieving successful outcomes in complex projects.


It was truly enlightening to collaborate with brands that I know and personally enjoy. Being part of the team creating experiences for customers like myself was an incredibly rewarding opportunity.

Newell's 2023 Ecommerce team! - The hottest sauces in the pantry

Newell's 2023 Ecommerce team! - The hottest sauces in the pantry

"Jerick was an expectational addition to our UX Team here at Newell. Jerick demonstrated strong knowledge and capability for Prototyping, working with various business stakeholders and partners, to drive really strong, high-fidelity end-state design work.
Not only a great practitioner, Jerick is more importantly a great overall human. Jerick would be a great addition to any design and/or UX team!" - Ben Good Senior UX Manager @Newell

"Jerick was an expectational addition to our UX Team here at Newell. Jerick demonstrated strong knowledge and capability for Prototyping, working with various business stakeholders and partners, to drive really strong, high-fidelity end-state design work.
Not only a great practitioner, Jerick is more importantly a great overall human. Jerick would be a great addition to any design and/or UX team!" - Ben Good Senior UX Manager @Newell

"Jerick was an expectational addition to our UX Team here at Newell. Jerick demonstrated strong knowledge and capability for Prototyping, working with various business stakeholders and partners, to drive really strong, high-fidelity end-state design work.
Not only a great practitioner, Jerick is more importantly a great overall human. He would be a great addition to any design and/or UX team!" - Ben Good Senior UX Manager @NewellBrands

Intro

The "Goal" design process is a strategic and goal-oriented approach, commencing with a thorough analysis of objectives and target outcomes. Innovation is key in the ideation phase, where solutions are envisioned and iteratively refined. These concepts are brought to life in the design and development stage, emphasizing both visual appeal and functional effectiveness. Rigorous testing ensures alignment with initial goals and optimal user engagement.

Year

2023

Services

BRANDING / DESIGN

Client

Newell Brands

…And thank you for checking this project out!

This was just a taste of the process, and I'd love to chat more about it - feel free to reach out or if you'd like to see my other projects, click one of the 🪄 magic cards below!

…And thank you for checking this project out!

This was just a taste of the process, and I'd love to chat more about it - feel free to reach out or if you'd like to see my other projects, click one of the 🪄 magic cards below!

…And thank you for checking this project out!

This was just a taste of the process, and I'd love to chat more about it - feel free to reach out or if you'd like to see my other projects, click one of the 🪄 magic cards below!

Access Keys

Niteout

Social Application

Access Keys

Niteout

Social Application

Access Keys

Niteout

Social Application

Sign-Up Modals

Newell Brands | Foodsaver

Ecommerce

Sign-Up Modals

Newell Brands | Foodsaver

Ecommerce

Sign-Up Modals

Newell Brands | Foodsaver

Ecommerce

Intro

The "Goal" design process is a strategic and goal-oriented approach, commencing with a thorough analysis of objectives and target outcomes. Innovation is key in the ideation phase, where solutions are envisioned and iteratively refined. These concepts are brought to life in the design and development stage, emphasizing both visual appeal and functional effectiveness. Rigorous testing ensures alignment with initial goals and optimal user engagement.

Year

2023

Services

BRANDING / DESIGN

Client

Newell Brands

Visibility of order history, as well as personal information, and rewards data.

Ability to navigate to other parts of the dashboard without having to redirect to the main dashboard

Tackling the monster that is multi-brand

Dealing with multiple brands posed the greatest challenge, requiring a dashboard that balanced content integration and adherence to brand guidelines. To address this, I arranged lightning and ideation demos to ensure seamless user experiences and alignment across all brands, making sure each stakeholder's concerns were met, and that all brands were in agreeance on design direction.

Intro

The "Goal" design process is a strategic and goal-oriented approach, commencing with a thorough analysis of objectives and target outcomes. Innovation is key in the ideation phase, where solutions are envisioned and iteratively refined. These concepts are brought to life in the design and development stage, emphasizing both visual appeal and functional effectiveness. Rigorous testing ensures alignment with initial goals and optimal user engagement.

Year

2023

Services

BRANDING / DESIGN

Client

Newell Brands

Intro

The "Goal" design process is a strategic and goal-oriented approach, commencing with a thorough analysis of objectives and target outcomes. Innovation is key in the ideation phase, where solutions are envisioned and iteratively refined. These concepts are brought to life in the design and development stage, emphasizing both visual appeal and functional effectiveness. Rigorous testing ensures alignment with initial goals and optimal user engagement.

Year

2023

Services

BRANDING / DESIGN

Client

Newell Brands

Intro

The "Goal" design process is a strategic and goal-oriented approach, commencing with a thorough analysis of objectives and target outcomes. Innovation is key in the ideation phase, where solutions are envisioned and iteratively refined. These concepts are brought to life in the design and development stage, emphasizing both visual appeal and functional effectiveness. Rigorous testing ensures alignment with initial goals and optimal user engagement.

Year

2023

Services

BRANDING / DESIGN

Client

Newell Brands

© 2024, Jerick Guimalan

Analyzing User Concerns

As a member of the ecommerce team, my role centered on refining user account dashboards to better suit customers' daily shopping needs. Utilizing insights from monthly customer feedback interviews and user data, we were able to identify some key aspects that were missing from the current dashboard experience.

© 2024, Jerick Guimalan

What are we solving for?

How can we make searching on our website efficient, ensuring users easily find what they're looking for and are inspired to explore more, ultimately boosting engagement and increasing conversion rates?

What are we solving for?

How can we make searching on our website efficient, ensuring users easily find what they're looking for and are inspired to explore more, ultimately boosting engagement and increasing conversion rates?

© 2024, Jerick Guimalan

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